DIFFERENTIATE YOUR DENTAL PRACTICE FROM YOUR COMPETITOR
More of the same is not taking you anywhere. Make it different!
The difference may not be in what to offer to patients, but how to communicate it to them.
Most dental practices are using the same marketing strategy to get new patients: having a website (half of those we have analysed were outdated), posting on social media (once in a while) and waiting for patients to call. That is not enough.
Dental practices are business and need to be treated as such, and this is where marketing jumps in.
Our analysis found that dental practices are now investing in building a comprehensive healthcare marketing strategy, not only to get found by new patients but also to retain your existing ones.
We know that to get more private patients for dental practice may require a certain marketing budget, but it doesn’t need to be large.
Promoting your dental practice needs to be financially viable. TV ads, magazine placements, and radio spots may not make sense for your return on investment.
Let’s take a look at some marketing initiatives to get more patients for dental practices.
ATTRACTING MORE PATIENTS TO YOUR DENTAL PRACTICE
Let’s start by your website.
- Is it updated?
- Brings accurate information?
- Easy to navigate?
- Loads quickly?
I am pretty sure Google came to your mind, and all these questions are crucial if you want your website to be at the top of Google search result page when someone searches for dental practices.
We want them to find you!
Dentistry involves capital-heavy treatments that require a high level of patient trust. An outdated, broken, or no website at all can quickly vent away that confidence.
We can make your website looks professional, slick, and contemporary, with interactive elements and educational content to inform the visitors (your current or potential new patients) about your practice and treatments and to answer the questions they might have.
Check some of our recent projects here.