Interim Marketing Director / CMO
Alternatives for full-time employee
Hiring a CMO (Chief Marketing Officer) or a Marketing Director for small and medium business can be challenging, and in some cases, unfeasible, for many reasons.
What is the salary of a Marketing Director?
The hiring process is not about the salary itself, but all other associated costs such as holiday pay, bonus, sick pay, allowances, pension, insurances and exit costs to mention a few. Everything considered this bill can be around 75% higher than the initial salary itself.
The final bill to hire a full-time CMO can be too high.
How to find a Marketing Director or CMO?
Finding the right CMO takes significant recruiting resources and often more time than anticipated. Not all organisations are ready to make this commitment, given their stage of development.
In short, first you will need to prepare a job description, detailing all the activities the candidate must perform. Then it is time to publish, which cannot be done at one job site only; otherwise your job advertising might not be seen by some good candidates. You may also need to contract a headhunter. Luckily in a couple of months, you will have the shortlist.
The next step is the interviews. Thinking positively, the candidate you are looking for will be on the shortlist; otherwise a new round of advertising will need to start.
You found the right candidate, and he/she will give notice to his/her current employer. Assuming there won’t be a counter-offer from the current employer, after around 3-4 months you will have the Marketing Director you were looking for.
Interim management tends to be a great alternative to these cases.
Accedor can provide you with an experienced CMO or Marketing Director, to manage organisational changes, drive business transformation, deliver a sales and marketing strategy, bring specialised skill sets into projects, launch products or build up a marketing team.
Interim Marketing Director is the shortcut for your company to move faster as dynamically as your business need.
And the best of all, no hiring costs, no dismissal headaches, and less tax to pay.