leads

WHY DO YOU NEED A LEAD GENERATION PROGRAM?

Lead generation is the process of attracting customers from specific channels and routing them to sales or marketing teams for conversion.

If your target audience are pet shops, and you are getting robots on your sales funnel, then those leads are less likely to convert. Therefore, your lead generation program is not working well.

Lead generation programs should always be aligned with your company strategy to avoid waste of sales resources.

These are some examples of marketing strategies to grow sales:

  • Market penetration
    Sell more of your existing products and services to your existing customers. This strategy focuses on taking competitor market share in the current market segment and/or increasing the quantity, mix or value of product taken by existing customers.

  • Product development
    Sell new products and services to your existing customer base. This strategy is similar to market development, except it is based on taking a variation of an existing product to new market segments.

  • Market Development
    Sell the existing products and services to new customers. This is basically finding new potential customers for the existing products and services to new market segments.

  • Diversification
    Sell new products and services to new customers. The riskier approach (but potentially higher reward route) is a truly new product development based on delivering something entirely new to the marketplace.

LEAD GENERATION vs SALES PIPELINE

The marketing lead generation is only the starting point for healthy business performance and sales growth.

A sustainable sales pipeline growth is only achieved with a targeted lead qualification process, that utilises criteria to move leads with a potential realisation, from one stage to another, making the sales team work efficiently with less waste of resources.

We focus on generating quality leads for your business (in-house or remotely), improving your business performance with fewer resources.

We’ve helped businesses around the world to grow pipeline, by creating compelling and focused demand generation strategies and tactics, leading to consistent and sustainable pipeline growth, as well as generating new revenue streams.

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ABOUT ACCEDOR

Accedor Marketing is a specialised marketing consultancy located in Milton Keynes.

With over 20 years of experience in a variety of sectors, we provide a wide range of consultancy, such as digital transformation, Branding, Website and Ecommerce, SEO, Marketing Strategy, Temporary Marketing Director Allocation, implementation, migration and training in CRM, Social Media and Marketing Content (Copywriting), among others.

We have been helping companies explore the benefits of personalized marketing campaigns and strategies for many years.

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