Marketing for Dental Practices
Marketing strategies for dental practices that will make you smile
Getting new patients is becoming more difficult as the competition between dental practices is visibly strong.
When one looks around, most dental practices are using the same marketing strategy to get new patients: tweaking the website and posting on social media. That is no longer enough.
Like every other business type, dental practices are now investing in building a comprehensive healthcare marketing strategy, not only to get found by new patients but also to retain your existing ones.
We know that not every practice can afford to have a strong marketing plan as budget is limited; also promoting your dental practice needs to be financially viable. TV ads, magazine placements, and radio spots may not make sense for your return on investment.
The good news is that there are many marketing activities that don't need a large pocket to execute.
Let’s take a look at some innovative and affordable marketing for dental practices.
Cost-effective Dental Marketing Strategies
Focus On Google My Business:
It is a fact that people are using Google Maps to find the closest gas station, restaurants, stores or any business that can meet their needs. It’s a powerful medium for marketing, so make sure that your listing shows up high in your area for your particular field of business. By doing this, you can acquire a significant amount of traffic, without spending much on advertising. Google My Business is a credible way to establish your online presence and reach more potential customers.
Pair Google My Business With Google Ads:
Eventually, you will need to spend money to improve your online presence. With Google Ads, you will see more of the benefits of your online marketing efforts. The amount you pay depends on the click-through rate and the competitiveness of your keyword. With Ads, you get results for the amount of money you spend. You directly pay for relevant traffic to your website. It’s a powerful marketing tool for any small business.
Similar to organic Google Search, the choice of the keyword is very important for success. You can choose “how to clean my braces” if you want that people searching for braces cleaning method gets directed to your page. As we specialise in marketing for dental practices in Milton Keynes, we can create a list for you and manage your Google Ads.
Customer Retention is key:
Acquiring new patients can cost six to seven times more than selling to an existing one. Don’t forget your previous patients when marketing a new treatment. Take stock of the leads you lost during previous campaigns and let nothing slip through the cracks.
CRM – Customer Relationship Management system:
For some, this might sound new and expensive, but there are thousands of dental practices using CRM nowadays, and some of these systems are even free. Most CRM systems are GDPR compliant and they collect and organise information about your patients and prospects. It also connects to your website so you are notified when a new or existing patient is browsing your website, collecting the information you need and sends automated e-mails to those who can potentially buy something from you.
Accedor has long experience in implementing CRM for dental practices and we specialise in marketing for dental practices, so you can trust us to manage your marketing activities.
Build or Update Your Website:
Does your website look like it’s a blast from the past? Dentistry involves capital-heavy treatments that require a high level of patient trust. An outdated, broken, or no website at all can quickly vent away that confidence.
Make sure your website looks professional, slick, and contemporary. Use interactive elements and educational content to inform the visitors about your practice and treatments and to answer the questions they might have.
Optimise Content Marketing:
Content marketing can help you to showcase business values and provide interesting information which is relevant to your potential patients. There are many platforms or channels where you can distribute your content online, such as your website, blog, social media pages and email newsletters. When using content marketing, you need to be patient, because it will take some time to get results.
Use Social Media:
Most dental practices are already using social media to interact with other business and customers and gain information. You can create a presence on all of the social media platforms, but you should try to focus on those with the highest traffic and best relevance for your business. It can take time to grow your social media audience, but if you are persistent, you will certainly reap the benefits. Find more information about the best social media for business here.
Dental Marketing Strategies that are trackable
The tactics you use to promote your dental practice need to be trackable and measured, meaning, you need to be able to see where your money is being spent and how many calls, new patients, and other valuable metrics are produced from your budget.
Don’t be fooled by fancy metrics. We from Accedor will use and track valuable metrics, to grow your dental practice in a big way.
Dental Marketing Strategies that are well executed
Whichever marketing strategies your dental practice decides to use, you need professionals who can make them happen with high standard.
We are Chartered Marketers, specialised in Marketing Strategies, Digital Marketing and Metrics.
Dental Marketing Strategies that actually work
Many dental practices we speak with don’t know where to start. They try out a bunch of different tactics that don’t produce results.
Accedor will produce a detailed report and highlight real strategies that actually produce long-term results.
Here is a summary on how to get more patients
Create a new and engaging website.
If you already have one, make sure it is updated.
Use Google local business.
Make sure all information on the Google Local Business is updated. Add photos and ours of operation.
Make usage of Social Media.
This is free marketing. Make it engaging and as frequent as possible. You will get more followers if you publish constantly, but not overwhelming.
Your patients want to hear from you. Share useful information, not trying to sell your services, but educating your patients and giving them valuable tips.
Better than guessing what your patients think about your practice, ask them for an honest opinion.
Ask for feedback.
Feedbacks are the best publicity you can get, directly from your patients. If it is positive, thank your patients. If it is negative, thank as well, and improve your services so that it never happens again.