Marketing for construction company in Milton Keynes

 
construction

Marketing used to expand a construction business

The construction industry’s GVA in the United Kingdom has been growing since 2009, reaching nearly 105 billion British pounds in 2016.

The sector also employs heavily. As of Q3 of 2017, there were 314,590 British construction firms, with 260 of these firms employing 300 people or more each.

These figures provided by Statista show how huge and lucrative market is.

But the larger the market the more competitive it is.

Tough competition, high customer involvement, rapidly changing technology, and lack of specialised construction marketing agencies are some of the challenges facing an average construction business today.

Small and medium construction companies need to make an extra effort in promoting their companies to be found and get more clients.

Promoting your construction company needs to be financially viable. TV ads, magazine placements, and radio spots definitely give a high return on investment, but it might not be ideal for every size of business.

Let’s take a look at some innovative and affordable marketing ideas for construction companies

Marketing for Construction Companies

 

Google My Business:

It is a fact that people are using Google Maps to find the closest gas station, restaurants, stores or any business that can meet their needs. It’s a powerful medium for marketing, so make sure that your listing shows up high in your area for your particular field of business. By doing this, you can acquire a significant amount of traffic, without spending much on advertising. Google My Business is a credible way to establish your online presence and reach more potential customers who are looking for construction companies in Milton Keynes or in any other region you cover.

Google Ads:

Spending some money to improve your online presence gives a good return on investment and paid Google Ad when well managed does not cost too much. The amount you pay depends on the click-through rate and the competitiveness of your keyword.

With Google Ads, you will see more of the benefits of your online marketing efforts and get results for the amount of money you spend. You directly pay for relevant traffic to your website. It’s a powerful marketing tool for any construction business.

Follow a Niche Marketing Strategy:

You probably think that if you are a small home builder, you probably can’t compete with the likes of larger construction companies. Or can you? You can, if you follow a niche marketing strategy. You can’t be all things to all people, so focus on a micro-market and be the best in what you do.

Optimise Content Marketing:

Content marketing can help you to showcase business values and provide interesting information which is relevant to your potential customers. There are many platforms or channels where you can distribute your content online, such as your website, blog, social media pages and email newsletters. When using content marketing, you need to be patient, because it will take some time to get results. Accedor specialises in marketing for construction companies in Milton Keynes or in any other are your company covers.

Focus on Customer Retention:

Acquiring a new customer can cost six to seven times more than selling to an existing customer. Don’t forget your previous customers when marketing a new project. Take stock of the leads you lost during previous campaigns and let nothing slip through the cracks.

CRM – Customer Relationship Management system:

For some, this might sound new, expensive and strange, but there are thousands of small businesses using CRM nowadays, and some of them are even free. These systems collect and organise information about your customer and prospects. It also connects to your website so you are notified when a new prospect or client is browsing your website, collecting the information you need and sends automated e-mails to those who will potentially buy something from you.

Build or Update Your Website:

Does your website look like it’s a blast from the past? Construction involves capital-heavy projects that require a high level of customer trust. An outdated, broken, or no website at all can quickly vent away that confidence.

The first thing about construction marketing is to think of your website as the face of your brand. For example, take this case our company has worked on. It represents perfectly the importance of the nice website.

Make sure your website looks professional, slick, and contemporary. Use interactive elements and educational content to inform the visitors about your company and projects and to answer the questions they might have.

Web Design Coding

Use Social Media:

Most businesses are already using social media to interact with other business and customers and gain information. You can create a presence on all of the social media platforms, but you should try to focus on those with the highest traffic and best relevance for your business. It can take time to grow your social media audience, but if you are persistent, you will certainly reap the benefits. Find more information about the best social media for business here.

Optimize Your Website for Search and Conversions:

Optimize your website for SEO and conversions, so it keeps sending you a healthy flow of business leads, even when your offices are closed. You’ll need to build a sales funnel and create landing pages to capture leads.

If you don’t know what SEO is, don’t worry. Our company will help you understand every aspect of SEO. Our professional marketers will guide through the whole process.

Speaking generally, SEO (Search Engine Optimisation), is the position (ranking in Google for instance) of your construction company website when someone is searching for something related to your products or services on the Internet. The list of websites you see as a result of your search can be paid or natural (i.e. organic, unpaid).

Contact ACCEDOR now if you need help creating or redesigning your company’s website and/or make it more visible on Google / Bing.

Accedor specialises in marketing for construction companies in Milton Keynes or in any other are your company covers.

Final Considerations

Construction Marketing Strategies that are trackable

 

The tactics you use to promote your construction company need to be trackable and measured, meaning, you need to be able to see where your money is being spent and how many calls, new clients, and other valuable metrics are produced from your budget.

Don’t be fooled by fancy metrics. We from Accedor will use and track valuable metrics, to grow your construction company in a big way.

Construction Marketing Strategies that are well executed

 

Whichever marketing strategies your construction company decides to use, you need professionals who can make them happen with high standard.

We are Chartered Marketers, specialised in Marketing Strategies, Digital Marketing and Metrics.

Construction Marketing Strategies that actually work

 

Many construction companies we speak with don’t know where to start. They try out a bunch of different tactics that don’t produce results.

ACCEDOR is experienced in developing marketing strategies for construction companies for many years. We will produce a detailed report and highlight real strategies that actually produce long-term results.