Full Rebranding to a Family Office and Concierge
CNH Trust is a global family office and concierge business. The company was looking for an expansion to its service range as well as a full branding redesign. Accedor, in partnership with MobMe in Brazil, recreated the company brand, with a new logo, new branding guide and identity.
We took inspiration from the past to inform the company’s future. Thinking of an organic movement connecting a dynamics of continuous, interconnected and tailored services. The new logo was created from a continuous design that joined the CNH letters forming a single element. The cuts in the typology bring the detail of the contemporary perspective, creating a consistent, modern, dynamic and refined brand.