Full rebranding to a dental practice in Milton Keynes
Dental Specialists MK is a well established dental practice in Milton Keynes, with two other practices in St Albans and Melton Mowbray. Although Dental Specialists MK is a private clinic, they also take NHS patients on a referral basis.
The company needed a new marketing strategy positioning to highlight its services and specialities to attract new private patients.
Full rebranding with new positioning
Accedor developed a marketing strategy to the practice, detailing all marketing steps the business need to take to achieve its goals. We started with a full rebranding to the dental clinic, recreating its logo, developing a brand new and fully SEO optimised website with mobile-first in mind. The new branding enhances the practice’s 26 years of heritage combined with modernisation of its equipment and the growth of its clinical body.
Dental Specialists MK presence in social media was also improved with a new communications guideline. The modernisation and frequency of posts resulted in a fantastic lead generation tool to the business, also serving as a re-engagement channel with existing patients.
A full set of printed stationery was created, showing the professionalism and modernisation of the practice.
To shorten communications with its clients, a brand new and redesigned newsletter was created to spread internal news as well as to share useful articles to the existing mailing list.