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Full rebranding to a dental practice in Milton Keynes

Marketing for a Dental Practice in Milton Keynes

Dental Specialists MK is a well established dental practice in Milton Keynes, with two other practices in St Albans and Melton Mowbray. Although Dental Specialists MK is a private clinic, they also take NHS patients on a referral basis.
The company needed marketing for dentist implemented; a new marketing strategy that highlights its services and specialities, to attract more private patients.
The full marketing for dental practice included the following deliverables:

Full rebranding with new positioning

Accedor developed a marketing strategy to the dental practice, detailing all marketing steps the business needs to take, to achieve its goals. We started with a full rebranding to the dental clinic, recreating its logo, developing a brand new and fully SEO optimised website with mobile-first in mind. The new branding enhances the practice’s 26 years of heritage combined with modernisation of its equipment and the growth of its clinical body.

Old Logo
  • New logo
  • Branding guideline
  • Colour palette
  • Typography

Logo variances

Website design, management and full technical support

  • Custom website design, including custom WEB colour palette
  • Usage of the latest website technology for marketing for dentists, compatible with emerging mobile devices usage
  • Ongoing security and technology updates
  • Essential dental practice information
  • Monthly content management

SEO – Search engine optimization

  • Website optimization for higher page ranking on Google for key search terms
  • Ongoing SEO monitoring and adjustments
  • Frequent audit

Social Media

We’ve used our expertise in marketing for dentists in Milton Keynes to improve Dental Specialists MK presence in social media, with a new communications guideline.

  • Profile reformating
  • Modernisation and frequency of posts
  • Lead generation
  • Re-engagement channel with existing patients

Printed assets

A full set of printed stationery was created, showing the professionalism and modernisation of the practice, including:

  • Letterhead
  • Business cards
  • Leaflets
  • Vouchers
  • Internal TV film for waiting room
  • Fleet branding
  • External and Internal signage

CRM

  • Installation of a new and fully customised CRM system, to get more private patients for the dental practice.
  • Integration of the CRM to the website, capturing leads from the website and attracting more patients
  • Enable the dental practice to get more private patients by targeting website visitors while browsing the new website.
  • The new CRM was totally configured to be in line with the GDPR guidelines.

Newsletter

To shorten communications with its clients, we created a brand new and redesigned newsletter to spread internal news as well as to share useful articles to the existing patients mailing list, in line with GDPR guidelines.

Events

  • Full scope, from stand design to execution and completion
  • Creation of an online lead capturing tool
  • Participation in events with the dental practice staff, promoting the dental practice and its services

Summary

Marketing matters more than ever before for dental practices, and when done correctly, it can bring in new and valuable private patients.

The competition between local dental practices is getting tough day after day, and the times when dental practices just needed to wait for the patients to call is over.

The usage of a CRM system is critical for dental practices who want to better interact with their patients and understand their needs.

About ACCEDOR

Accedor Marketing is a full-range service marketing agency based in Milton Keynes, providing CRM consultancy, implementation, migration and training services.
With over 20 years’ experience in a range of industries, we consult on everything from branding and digital transformation to marketing strategy and CRM solutions.
Unlike many other marketing companies, we understand dentistry and know how to properly run the marketing for dental practices.
We’ve helped dental practices and dental clinics businesses to explore the benefits of customised marketing strategies and campaigns, for many years.

Info

21/01/2020
Branding, CRM, Website, Social Media, Strategy
Dental Specialists MK