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Full rebranding to a dental practice in Milton Keynes

Dental Specialists MK is a well established dental practice in Milton Keynes, with two other practices in St Albans and Melton Mowbray. Although Dental Specialists MK is a private clinic, they also take NHS patients on a referral basis.
The company needed a new marketing strategy positioning to highlight its services and specialities to attract new private patients.

 

Full rebranding with new positioning

Accedor developed a marketing strategy to the practice, detailing all marketing steps the business need to take to achieve its goals. We started with a full rebranding to the dental clinic, recreating its logo, developing a brand new and fully SEO optimised website with mobile-first in mind. The new branding enhances the practice’s 26 years of heritage combined with modernisation of its equipment and the growth of its clinical body.

 

Social Media

Dental Specialists MK presence in social media was also improved with a new communications guideline. The modernisation and frequency of posts resulted in a fantastic lead generation tool to the business, also serving as a re-engagement channel with existing patients.

 

Printed assets

A full set of printed stationery was created, showing the professionalism and modernisation of the practice.

 

Newsletter

To shorten communications with its clients, a brand new and redesigned newsletter was created to spread internal news as well as to share useful articles to the existing mailing list.

About ACCEDOR

Accedor Marketing is a full-range service marketing agency based in Milton Keynes, providing CRM consultancy, implementation, migration and training services.
With over 20 years’ experience in a range of industries, we consult on everything from branding and digital transformation to marketing strategy and CRM solutions.

We’ve helped companies to explore the benefits of customised marketing strategies and campaigns, for many years.

Info

21/01/2020
Branding, CRM, Website, Social Media, Strategy
Dental Specialists MK