Social Media Management for Concierge
Accedor was asked to develop an integrated marketing campaign aimed at increasing brand recognition while driving more traffic to the website.
There are many challenges to consider and overcome when it comes to social media management and integrated marketing campaigns:
Quantity vs Quality
The balance of both is tricky. Auto-scheduling posts help with volume and coverage, while hand-crafted posts can help with quality and interaction.
Creating fresh and meaningful content for each audience
It is always challenging to think of new content. Some people believe it is easier to repeat types of content, but nowadays, this doesn’t work anymore.
Social media is also an investment for companies, and its effectiveness needs to be tracked.
Our first step was selecting which marketing channels were appropriate for reaching CNH’s target audience as cost-effectively as possible. We then set budgets, defined the KPIs (Key Performance Indicators) and set up conversion tracking to measure the campaign.
We launched an integrated campaign that included Google Ads, Remarketing and Social Media Ads. We kept adjusting and optimising the campaign over its corse to improve conversion rates.
Accedor Marketing is a full-range service marketing agency based in Milton Keynes, providing CRM consultancy, implementation, migration and training services.
With over 20 years’ experience in a range of industries, we consult on everything from branding and digital transformation to marketing strategy and CRM solutions.
We’ve helped companies to explore the benefits of customised marketing strategies and campaigns for many years.