Accedor specialises in creating and delivering Marketing strategy for small and medium businesses.
What is Marketing Strategy?
Marketing in general consists of Strategy (the planning) and the Execution (actions).
In general, there is a misconception that Marketing is only about action. Frequently I hear customers asking me to implement their SEO (Search Engine Optimisation), or a new e-mail marketing campaign or even an event, but these are in fact the actions and it is a waste of resources and time to execute actions without planning.